Design Thinking for Business masterclass

A group of professionals disucssing how to use design thinking in a strategy workshop.

Special EOFY offer - register before 30 June 2017 and use code “EOFY17” to receive a 10% discount.

The process of design thinking focuses on the customer first, and underpins much of what we do in the business world. Design thinking involves three key phases – discover, invent, and evaluate. The process is about developing a clear understanding of the needs, values, and sentiment of your customer, and building and adapting your products and services to align with these expectations.

Design thinking can be applied across a range of environments and industries. If you have a business problem – improving a retail product, enhancing your customers’ experience with your service, or developing a stronger strategic direction – you can use design thinking to help reach a solution. The process can also help to address internal business problems, such as improving team innovation or enhancing productivity.

In Design Thinking for Business, you will learn the fundamentals of design thinking, with a focus on the invent - or ideate – phase. This will include how to develop real, tangible ideas, and effective prototyping. You will consider how to apply a design thinking approach to develop solutions that focus on your customers, and meet their needs within constraints.

The two-day masterclass will include a practical, hands-on learning approach to help you to shift your thinking around, and approach to, leading teams for optimal creativity and productivity.

Price: $2100 (exc. GST)

Building your capability through

  • developing an understanding of your clients, customers, and stakeholders, and how to leverage  this as usable data
  • low fidelity prototyping of your ideas and testing
  • storytelling and scenario creation
  • identifying the thinking and behaviours that undermine originality and innovation
  • facilitating a collaborative design process that is relevant to your organisation.

Our expert facilitators

Barry O'Sullivan portraitJo'Anne Langham

Jo’Anne has 22 years of experience in service design and in leading user-centred design teams. She was Senior Director Research and Intelligence for the Australian Taxation Office (ATO) until recently, and is now completing her PhD fulltime at UQ Business School. Her PhD focuses on evaluating and improving the quality of citizen experiences for public sector organisations.

During her work in industry, she established research and design teams and lead large-scale public sector design projects such as the development of the Compliance Effectiveness Methodology, and the External Compliance Assurance Program for the ATO.


Associate Professor Neil Paulsen
BA (UQ), Grad Dip Coun (QUT), BA (Hons 1st class, UQ), PhD (UQ)Neil Paulsen

Neil is an Associate Professor in Leadership and Management at UQ Business School. He has over 20 years industry experience as a successful senior manager and consultant in public, private, and community sector organisations, and has a long-standing interest and involvement in all aspects of organisational life as a practitioner and researcher.

Neil’s research interests focus on leadership, organisational change and identity processes. Current projects explore the role of professional identity in organisational culture change, team identification, and leadership transition in health teams. He also has significant experience in facilitating leadership development programs, as well as organisational and group change. Neil has worked in the community non-profit sector in Australia, India, and Holland, and consulted for clients including CSIRO, Deutsche Ordens Hospitalwerk International (Germany), Laing O’Rourke, Vale (Australia, Oman, China and Singapore), Glencore, Coffee International, Cardno, Palladium, as well as local and State Government agencies.