Will your personal brand land you your next job?
In the digital age it’s more important than ever for you to create and manage your personal brand - particularly when you’re looking for a new job.
Today, a large part of your personal brand is undoubtedly online, says Dr Nicole Hartley, Senior Lecturer in Marketing, UQ Business School.
“With the advent of social media, and the proliferation of online business and communication, your online identity has never been more accessible to colleagues, businesses, and recruiters,” says Nicole.
“If you’ve got a profile on social networks like Facebook, Twitter, or LinkedIn, your online identity is typically easy to find with a simple Google search.”
These platforms have a great deal of impact on the first impression you make on a future employer.
“If you’re being head-hunted, or if you’ve applied for a job and secured an interview, expect without question that the business will research you online before they meet you in person,” says Nicole.
If you want to grow your career, and expand your professional network, you must ensure that your online profile captures and promotes your unique attributes and strengths, and highlights your key achievements and transferable skills.
Consider what these skills are. Depending on the role you’re looking to champion next, it likely won’t be the entire gamut of skills you’ve been developing for the last 10 years.
Perhaps you update your LinkedIn profile to highlight a particular skill set – negotiation, team leadership, or pitching – or to showcase a recent and relevant project you were involved in, that you know the company you’re applying for a job at would value most.
Once you’ve crafted an authentic profile that effectively communicates to the right people what they need to hear, make sure your profile is on the right platform(s) to reach them.
For job hunters, a LinkedIn profile should be second nature. But Nicole says it’s important to take stock of all your online touch points, and curate them if you need to.
“Think about where else your brand is extended online,” she says.
“For example, perhaps you have a blog that demonstrates your writing skills, or tells the story of great work you or your team have achieved. Or similarly, there may be a news story online that tells this story.
“If it’s content that you think might help you land the job - ensure that it is easy to find on your LinkedIn profile, or elsewhere,” Nicole says.
Getting this right will allow you to leverage your personal brand for professional growth.