How to leverage digital in the workplace
This article was written in partnership with our Executive Education Advocate Holly Tattersall, Owner and CEO of digital recruitment agency Digital Talent Co. and head of Women in Digital.”
In an age where technology reigns supreme, digital platforms and communications tools are ubiquitous. They're redefining the way we work. No longer do we work in one physical space occupied by employees during office hours. Now, we can connect, collaborate, manage projects, post, publish, and pay across teams, departments, and timelines.
Holly Tattersall knows digital well. Holly is the Owner and CEO of digital recruitment agency Digital Talent Co. She also heads up Women in Digital, which empowers women working in the industry through education, mentoring, and networking opportunities.
We chatted to Holly about which platforms and talent are in demand, and how to leverage them in the workplace.
How do you pick the right digital talent and tools?
“I spend a lot of time with clients each day – learning about what they do, what’s working and what isn’t. They know they need to leverage digital, but they don't always identify as ‘digital savvy’. So they look to recruiting someone who is," Holly says.
“Hiring the right talent and choosing the best tools requires an understanding of your business challenges and opportunities. So organisational data and analytics (D&A) are key.
“Ask yourself what you want to achieve in the workplace. Is your goal to improve business productivity? To drive strategy or change, increase market share, or innovate?”
Harvard Business Review touts the value of D&A as a key organisational function. “D&A should be the pulse of the organisation, incorporated into all key decisions across sales, marketing, supply chain, customer experience, and other core functions.”
“Having the right tools is critically important, but too often executives overlook or underestimate the significance of the people...required to build a successful D&A function.”
What digital talent is in demand right now?
Incidentally, Holly says one of the most in-demand digital roles right now is data analyst.
“A lot of companies don’t know what data they should be collecting and how to interpret it.”
“A great analyst will understand your business problem and know how to collect the right data and generate reports with meaning. They’ll be able to visually present that information.”
But depending on your business goals and the business insight you have, you might need a more niche digital specialist.
“Digital talent is much more granular now. I recall even a few years ago an old boss of mine saying, “we really need a digital person." But now I have clients saying specifically, "I need an analyst” or “I need a software developer.”
“That’s an indication that the digital space is growing. And with it, a knowledge of what integrating digital tools and talent in the workplace can achieve and why they should be part of a holistic strategy.”
So what are some of the most popular digital tools businesses are using?
“There are so many out there that it can be hard to know where to begin, and what's going to be worth your time,” says Holly.
She highlights some of her favourite tried and tested digital platforms.
Trello – A collaboration tool to help you manage projects. You can add ‘lists’ to ‘boards’ – say, the ‘Business 101 Conference’ board, with lists for ‘confirmed speakers’, ‘venue’, and ‘sponsors' and @mention team members to notify them.
“Trello is easy to use and keeps you on track when you have multiple projects underway, while allowing you to collaborate effectively with your team,” Holly says.
Buffer – A popular social media automation and scheduling tool. House your social media accounts in one place, then plan, schedule, and measure your content across them.
Flipboard – “Like Instagram for news, you curate your newsfeed to personal preference. It might sound basic, but I’ve found it makes content easier to access and digest.”
Canva – “A free graphic design tool, which has revolutionised small business marketing.”
Stripe - “Stripe has taken a lot of market share from Paypal. It offers lower cost e-commerce solutions to online businesses, and seems particularly fitting for SMEs.
“They’re certainly doing something right, because its founders are two of the world’s youngest billionaires.”
Holly reiterates, in order to wield these tools effectively, businesses need to start with themselves - know what they want to achieve, and which talent will take them there.
“The more you know about your business and the digital tools and talent out there, the better you can leverage them to your advantage.”