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Developing Queensland's future tourism leaders

On 23 – 25 May 2017, UQ Business School Executive Education delivered a tourism leadership program for BIG4 Holiday Parks, as part of its partnership with the BIG4 Centre of Excellence.

The program focused on key areas of tourism leadership, including innovation and customer experience. It was facilitated by UQ Business School Tourism Cluster Leader Associate Professor David Solnet; alongside MBA Program Director and innovation management expert, Associate Professor Tim Kastelle, and Director of GJR Consultancy, Jen Witheriff.

Delivered to a cohort of 24 attendees at the BIG4 Gold Coast Holiday Park, participants came from a range of park locations throughout Australia, including the Northern Territory, Byron Bay, Hunter Valley, Bowen, Apollo Bay, and the Grampians.

Feedback on the inaugural program was very positive, with participants saying the program provided clarity and confidence on a range of leadership challenges and opportunities, engaging content and practical tools to use outside the classroom.

Margaret Shannon, Park Manager, BIG4 Great Lakes at Forster-Tuncurry, said the program was “delivered in an engaging format and provided a fantastic opportunity to learn with great networking opportunities and key takeaways tips.”

Tony James, Park Owner, BIG4 Apollo Bay Pisces, said, “I’d definitely be keen to bring along my managers to this program next time. It was very valuable.”

And Norton Whitmont, Director, BIG4 Gold Coast Holiday Park, said he’d be working to “fit my learnings from the program into our marketing and overall strategy.”

Hear more feedback about the program in BIG4’s program video here.

Associate Professor David Solnet said the program was a great success.

“I worked with UQ Business School Executive Education for more than a year, to ensure this tailored program provided relevant leadership skills and tools to BIG4’s emerging leaders, leaders, and senior managers.”

“Now, 18 months later, it is great to hear such wonderful feedback from participants at this first program about both the content and the teaching and networking experience as well,” he said.

Due to the success of the customised education program, UQ Business School Executive Education is in discussions with BIG4 about delivering a second iteration of the program.

The BIG4 Tourism Leadership Program cohort

BIG4 Tourism Leadership Program participants

"I'd definitely be keen to bring along my managers to this program next time. It was very valuable."
Tony James, Program Participant, and Park Owner, BIG4 Apollo Bay Pisces.