Event title

Senior Executives Breakfast: Why great leaders tell stories

Please note this event is at capacity and registration has closed. If you wish to join the waiting list, you will be notified if a space becomes available.


Great leaders tell great stories.

Join us for our next Senior Executives Breakfast Series event, Why great leaders tell stories, featuring author and Senior Lecturer at UQ School of Communication and Arts, Dr Kim Wilkins, and owner of boutique executive coaching consultancy, Peter Ferreira.

Leadership author Nick Morgan says that in our information-saturated age, business leaders “won’t be heard unless they’re telling stories”. They use stories not as entertainment, but as a powerful tool in their leadership arsenal.  Storytelling is employed by the world’s most successful leaders to inspire employees, set the vision, define or change the culture, and teach important lessons. These leaders also use storytelling to manage the expectations of suppliers, shareholders, and the board, or to reiterate the values of their business to customers.

Storytelling in a business context is an essential leadership skill, and the good news is, it is something that can be learnt – everyone has the ability to become a good storyteller, and to use storytelling to become better leaders.


Attend this event to learn:

  • how to craft a quality story in a business context, using the 'magic square' of storytelling
  • why storytelling is an important leadership tool and how to use if for the best results
  • how to engage the emotions of your employees, stakeholders, and customers.


Our Senior Executives Breakfast Series is restricted to senior executives only, including Board Members, CEOs, MDs, CFOs, CMOs, CIOs, CPOs, CHROs, GMs and EDs.  

Presenter bio: 

Dr Kim Wilkins

Kim Wilkins has published 30 books since she was first published in 1997. She writes for adults, young adults, and children, and publishes fantasy fiction under her own name and historical fiction under the pseudonym Kimberley Freeman. Her work has been translated into twenty languages and has won many awards, including the Aurealis Award and American Library Association RUSA Reading List Award.

Kim is also a Senior Lecturer in the School of Communication and Arts, where she runs the postgraduate Writing, Editing, and Publishing program, and is the lead investigator on a three-year ARC-funded grant about popular fiction and Australian publishing.

She has a particular interest in the interactions between creativity and commerce.


Peter Ferreira

Peter is a specialist in business psychology and process facilitation. He is the owner of ECue, a boutique executive coaching, leadership, and team performance consultancy. Prior to becoming a management consultant, Peter held roles in finance, marketing and sales, and manufacturing at Coca Cola Amatil. His passion is enabling organisations to work more effectively through business improvement and leadership development.

Regarded as one of the top practitioners in his field in Australia, Peter has an extensive track record of success, having worked for more than 20 years with corporate executives, teams, and individuals in the private and public sector, in Australia and abroad. His consultancy experience covers a range of industries, including manufacturing, engineering, financial services, transport and logistics, sales and marketing, and construction. He currently provides leadership training to a range of blue-chip companies and organisations, including Hutchinson Builders, Toll Holdings, Ausenco and City of Gold Coast.

Peter holds a Bachelor of Law from University of Port Elizabeth, a Bachelor of Behavioural Science (Psychology) from the University of Southern Queensland, and a Graduate Diploma (Human Resources Management and Services) from Charles Sturt University. He is a member of a range of associations, including the Australian Human Resources Institute and Australian Institute of Professional Counsellors. He is also an active ambassador and regular speaker for The Black Dog Institute.



Business leader reading and preparing a leadership story.
Thursday 14 Sep 2017
7:15am to 9:00am
Event location: 
UQ Business School Executive Venue - Level 19, 345 Queen Street, Brisbane.